Want to Save Thousands of $$
without Short-Cutting your #1 Marketing Need?
Dear Business Owner,
Would you buy a desk with no legs?
A computer with no operating system?
A car with no wheels?
Of course not!
Yet every day, small business owners commit the equivalent of investing in a Lear jet with no wings.
How? By short-cutting on their Numero Uno Marketing need …
Why a Beautiful Website will Never Work for You
I’ve seen it again and again. Clients come to me in a quandary:
- “Why isn’t my website bringing me more clients?”
- “I’ve got all my services on my website, with PayPal and everything! But nobody ever buys!”
- We tried to launch a program and didn’t make one single sale!”
- “I spent thousands for a beautiful website … why isn’t my business growing?”
Ultimately, they all have the same burning question: “Dawn, What am I doing wrong?!?”
Most of the time I don’t even need to look at their website to know the answer …
By the time they come to me, many have already wasted thousands, (or 10s of hours) creating pages for their website that will never make them a red cent.
Worse than that? Because their copy is poor to non-existent, they’ll never be able to inform site visitors enough to actually help them!
Don’t get me wrong: you aren’t to blame if you don’t know how to write copy. After all, unless you’re a professional copywriter, why would you know how? Shoot, why would you even want to?
Wait a Minute … Why Do I Need This “Copy” Thing?
If the concept of copywriting is new to you, check out just a few benefits you’ll gain when you add good copy to any messaging or marketing you do …
- Good copywriting communicates the value you offer in a way that your ideal clients can “get it.”
- Good copywriting speaks to your ideal client’s needs, addresses their concerns in an authentic way.
- Good copywriting shows your prospects that you have the solution they’re looking for.
You’ve got 3 Seconds
Did you know that you’ve got about 3 seconds to grab someone’s attention online?
Think about it: how many times have you landed on a website, didn’t find what you were looking for right away, and “bounced” off the site to keep looking?
This is exactly what your prospects and ideal clients do when they can’t figure out that YOU are the solution they’re looking for – within the first 3 puny seconds!
So if you don’t have good copy on your website, it’s like having a beautifully decorated storefront with nothing in the shop. People can look at your name, a great logo, lovely branded colors and pictures, but with nothing that:
- “Hooks” them first, and then
- Tells them how you can actually help them …
They go bye-bye real quick!
I Wasted a Lot of Time!
Many of my clients learned this lesson the hard way, but the truth is, despite the fact that I was already a professional writer, I learned the hard way too.
When I started out with my first online efforts, I didn’t know the difference between a copywriter and a travel writer (which I was at the time). A writer was a writer, right? So why on earth would I hire somebody to write my website copy?
I could handle all the wordsmithing for my website just fine, thank you very much!
Until, I devoted 10s of hours designing my first site – then 10s more creating content for it – only to get absolutely zero interest. Ouch!
Then I Got Lucky
Opportunity came my way and I headed off to Malaysia, where I learned about online marketing and copywriting at the prestigious, MindValley, a cutting edge company devoted to authentic, digital publishing and marketing.
I jumped in with both feet and before I knew it, I was writing content, emailers, free gifts and copy for list sizes and readerships in the 100s of thousands!
I had to learn how to write compelling copy, and I had to learn fast!
What I learned during my tenure at MindValley has been a great gift. But my work and education there hasn’t just served me. It continues to serve my clients to this day.
A Writer’s Dilemma
The problem every copywriter faces – shoot, every writer for that matter! – Is that we can only handle a few gigs at a time.
Copywriting takes a lot of time, because a good writer has to do her “homework” about YOUR unique voice, your clients needs, and the most powerful way to communicate your offer so that you make money.
This is why hiring a great copywriter will cost you big bucks. But what if you don’t have those big bucks just yet? What if you are a small business owner or start-up who needs good copy just to get your cash flow going?
The Answer …
Start by learning the basics yourself. Not only will this save you plenty of money now, in the long run it could save you a fortune!
Is this Program for You?
How do you know if Attract ‘em & Keep ‘em: Website Writing BootCamp is for you? Here’s how:
- You’ve got something of value to offer but don’t know how to write about it in a compelling way.
- You’re website is doing nothing for you.
- You are in the process of building a website right now.
- You can’t afford to invest $2,000.00, $3,000.00 or more for web copy.
- You want to know enough about copy so you don’t get ripped off by low-quality copywriters in the future.
- You know you’ll need sales pages every time you want to launch a new product or program, but you don’t want to hire a copywriter every single time.
- You can’t write for beans.
- You’re a great writer but you’d rather have a root canal than write copy!
Design or Backbone?
Let me ask you something: What do you really need in order for your website to attract and keep prospects, customers and clients? Do you need it to look good, or do you need it to compel?
Easy, right. If you want to sell anything, especially online, your message must be compelling! That’s exactly why a pretty website just isn’t enough. In fact, it can never be enough.
Think of it this way:
If the design of your website represents your style,
your brand and your image, the copy is your site’s backbone.
Why? Because your copy (if it’s good copy, of course), is what informs your site visitors that you have the solution they’re looking for.
In other words, your copy is what makes your website compelling (or, ahem … not).
The Short-Cut that Short-Changes your Bottom Line
Whether you want to launch an online program, upgrade your website, understand how to create an engaging signature talk or write a webinar script, you need compelling copy that converts prospects into paying customers.
That’s why good copy is backbone, it’s an essential ingredient to your business marketing, whatever your business is. When you short-cut your copy, you short-change your bottom line.
The problem is, most small and start-up entrepreneurs aren’t ready to spend thousands of bucks on copy. And I don’t blame them! After all, when you’re growing your business, keeping an eye on spending is just common sense … and good copywriters don’t come cheap.
But short-changing your essential needs isn’t a very good plan either, if you actually want to grow.
So what’s a small business owner to do? You know you need a website. And you know you could make money from a solid web presence, but there’s no budget for a copywriter?
Before you Spend the Big Bucks, Do This!
This is where Attract ‘em & Keep ‘em: Website Writing BootCamp comes in!
This program is designed to help you give all your business communication (including your website, your talks, videos and webinars) backbone.
By learning the core elements of good copy before pissing away your hard-earned bucks on a copywriter (who may or may not do your unique ‘voice’ justice), you save time, cash and plenty of headaches … for the life of your business.
And the good news is … you don’t have to be a writer or even like writing to get tons from this program. Why? Because I’ve designed it for people who love what they do but don’t love writing about it!
How is This Going to Help Me, Dawn?
You WILL walk away from Attract ‘em & Keep ‘em: Website Writing BootCamp with:
- The know-how to write copy for your website, program launches & sales pages!
- Foundational skills to write content that keeps people engaged & wanting more!
- The confidence to write a sales page so that you don’t have to spend a fortune on copywriters every time you want to launch a new product, program or service!
- A powerful tool to turn your website into a money making machine!
So, you’re probably wondering by now …
How Much is all this Dawn?
Glad you asked 😀
If you consider that any decent copywriter will charge you between $1500.00 to $5000.00 (or more) for a sales page alone …
and when you consider that what you’ll learn will help you in ALL your copy needs for the life of your business …
I could easily charge $3000.00 or more.
If I had to work 1:1 with each of you, you’d be right.
But thanks to the internet and online teaching methods, I can make this possible for you wherever you are in your business for a much more reasonable price – yay!
Program VALUE: $3,088
Full Program Price: $997
Let’s Sweeten the Deal even More!
I love to reward fast action because I know first-hand that fast action leads to RESULTS! That’s why, if you choose this offer before Sunday at midnight, Your deal will be even sweeter!
Act Right Now and save an extra 500 bucks.
That’s right, when you Say Yes Now your investment
in top-level copy training is only … $497
The Secret Hidden Benefits You’ll Gain from this Class
Please keep in mind that the skills you’ll learn in this course don’t just apply to your website. Once you understand the essential ingredients for powerful copy, you’ve got the tools to:
- Write better video scripts
- Create a more valuable gift for your website
- Script engaging talks & presentations
- Improve the way you engage others at networking events
- Use more compelling words for sales pitches, and …
- Gain confidence in every area of your communication
Don’t Just Take My Word for It …
If you’re still not convinced that this program can help you in every area of your communication, check out what some of my clients have to say about working with me …
Much More than a Money-Saver
This program is a lot more than simply a money-saver. The course is LIVE and hands-on with me. It’s designed specifically to empower you to handle all your messaging with greater ease, confidence and clarity.
What you’ll learn will add more fuel to every area of your marketing plan. And it will support all of your sales efforts – both online and off.
In fact, I’m so certain that this class will radically empower and improve your marketing and communication that I’m willing to guarantee it.
Save Time, Energy & Wasted Expenses Now
So unless you’ve really got this whole compelling copy that converts thing down, why not save yourself the time, headaches and wasted expense of figuring it all out yourself – or hiring a pricy professional right out of the gate?
Make the investment in your business success now and watch it
pay off for the life of your business!