1. Not believing in yourself
The late salesman, legendary Zig Ziglar once said, “You cannot climb the ladder of success dressed in the costume of failure.”
And he has a good point.
Do you believe in yourself?
Here’s a shocking truth I have learned over my years of working with energy healers, reiki masters, yoginis and other holistic business owners:
An unbelievably high percentage hold more faith in education, certification and acknowledgement via modalities than in their own capabilities to make their business work with their initial set of services.
Are you chasing after more and more modalities as a tactic to avoid growing a strong business around ONE discipline?
And more importantly, are you doing this because, deep down, you don’t believe you can actually pull off the healing you have been trained to gift to others?
Before you sign up for more certifications, check yourself: If you are wearing a costume of lack-of-self-faith, you might be wearing a costume of failure and no number of modalities will allow you to climb the ladder of success.
2. Think you need a product before you can sell it
Here’s another twist. Many believe that to be able to offer something new to their clients and customers, they already have to have the training to fulfill.
Hold with me for a moment, I’m going somewhere with this.
Because we are trimmed to believe that all our ducks must be in a row before we offer something to the world at large, we find ourselves signing up for more education, more learning, more certification. More modalities.
Did you know that successful entrepreneurs find creative and legitimate ways to fund their “new training and offers” in advance and solely if their customers are ready and interested?
Here is one simple way you can expand your offers without spending your own money and time on modalities before you can offer the benefit to your customers:
Offer a special discount on a highlight weekend retreat or bootcamp on the new discipline you wish to learn.
Set a date, price accordingly and settle on a venue. Make it a happening and exciting as well as beneficial to your ideal customer.
And then wait to see that people actually sign up.
If they do, you can observe your new modality in advance (and be paid by your customers ahead of time, too 🙂 ) and then teach what you just learned.
The benefits of this is many fold:
You only follow up with new modalities if your customers are interested and willing to pay for this new service.
You’re paid in advance, which is great because you have no money out of pocket.
You eliminate guess work and know you are building your business with your customers backing you all the way.
3. Needing to be absolutely perfect
This is a topic I can talk about all day long for one whole month and still not exhaust.
In 1784, Immanual Kant published an essay about “What is Enlightenment?” which is summed up in the following motto:
“Have the courage to use your own understanding.”
In his essay, Kant goes on to explain how enlightenment is the emergence from self-imposed “nonage”. Nonage is the inability to use one’s own understanding without another’s guidance.
In essence, according to Kant, this is not caused by a lack of understanding but rather in indecision and lack of courage to use one’s own mind without another’s guidance.
Today, this can be observed in perpetual modality hopping. Now, I’m not at all against buffing up your certifications or gaining insights, training and value from working with strategic partners to grow your business.
I’m actually all for that!
What I’m talking about here is a false fear of needing to know everything, be perfect, to move forward with the viable model you currently have.
As you can see, these three fears holding most holistic business owners from gifting the world with their talents are closely related.
Gaining more certificaiton through modalities is always a grand idea as long as it is not to avoid self-doubt or confronting your fear of being perfect.
Now it’s your turn.
How do you determine if it is truly time to pick up a new discipline to offer your clients?
Let me know in the comments below!