Harnessing the power of attraction with these 3 simple questions makes the difference between a thriving business and one just scraping to get by.
Navigating consistent business growth through compelling client attraction is what every holistic business owner needs to master.
Miss this, and these business owners are left to struggle making ends meet and wearing themselves thin.
Get this, and these business owners are able to cut themselves some slack as they sit back and watch the magic happen: seemingly effortless growth.
The pivotal point can be summed up in one word: pain.
Business owners who bring the courage to understand and embrace the power of pain are the ones others call “lucky”.
- “You’re lucky, you have the hottest location for your services!”
- “You’re lucky, your clients just seem to flock to you!”
- “You’re lucky, your client base brings you more clients ’cause they can’t shut up and tell everyone how much you helped them!”
The bad news is: Luck has nothing to do with it.
The good news is: I’m going to tell you the exact secret to the Law of Attraction.
And that begins with pain.
Let me explain.
If you can bring up the courage to embrace pain, you will realize that your business spirit is incredibly easy to define. It certainly is not a scary or fluffy theory.
Simply put, in order to attract and maintain a thriving client base, you have to understand the pain, problem or frustration your ideal customer is struggling with.
What keeps them up at night?
Write that down. From pain you will have the gateway to presenting your services and offers as a solution.
And that’s a solution your market will be eager to embrace.
How does getting intimate with pain work to grow your business?
Over the past 20 years in this industry I have seen over and over again how those holistic business owners who identify the pain has allowed them to
- cut loose of “modality speak” and get to the heart of the person in need.
- offer concrete benefits that make sense and cover a deep need.
- create trust and hope in the solutions they provided.
At the end of the day, this is what constitutes a great business.
3 Questions unlock the secret to the Power of Attraction
- What is it?
- Who is it for?
- What’s in it for me?
The key to unlocking the secret is in answering these questions from the client’s perspective. And the answers increase in “client’s self-interest” as you answer them.
So: What are you offering, what is the basic service?
For example: Massage. Algamam-free fillings. Business Coaching. These are basic services and offers.
Next: You start to tap into the pain-points. “For people who have tight neck muscles and headaches; People who work at computers for long periods of time,” and so on.
Finally: You wrap up the questions with a concrete, positive payoff, what’s in it for your client? “Relief from pain, so you can get a good night’s sleep and won’t need to take pain killers or other unwanted medication and can resume peak performance at work and maximum enjoyment in recreation,” etc.
Answering these three questions from the perspective of pain will give the Power of Attraction maximum impact on every single marketing message you create.
“My name is Dawn. I help business owners powerfully attract the right customers and clients by helping them grow their businesses with Authenticity & Heart. I help professionals avoid cyclic burn-out and overwhelm and open opportunities to build multiple streams of income so that business growth comes with ease, tension and anxiety melt away and their quality of private life increases exponentially.“
Yes. Understanding pain and how it relates to the spirit of your business will allow you to create messages that resonate powerfully with your ideal clients and customers.
Now it’s your turn. What is the pain your clients and customers are experiencing and how can you translate that to a powerful message?