Coming Clean – Why Am I Really Doing This?
This post is going to be a little bit different from what you’re used to reading here. You’ve been absorbing a lot of business information and reflecting about hard-hitting, often deeply personal questions. I realise that this might not feel very comfortable for you. But I’m not going to apologise about that. And I’m not going to stop. In fact, together we’re going to push forward through the challenging terrain of marketing and sales.
But we’re not going to breach those topics just yet. This is not an article about how to grow your business. It’s about why you need to step up and move your business to the next level. And why I’m really pushing you.
The Heart Of A …Fighter?!
Why are we trudging straight through all the muck? And why am I pushing and prodding you? Because I’ve got the heart of a fighter, that’s why. I know what it takes to get from barely scraping by to living a life of fulfilment and abundance.
You’ll need the heart of a fighter, too if you really want to transform your business and your life. It’s not my way or the highway but… my way is effective. My way requires you to change the ways you’ve been thinking and acting, which takes effort. As you grow and expand in business, just like in any other part of life, you will feel uncomfortable at times.
I’m not going to beat around the bush or coddle you. Don’t get me wrong, I’m not going to turn into a drill sergeant either 😀 But here’s what I really want you to hear …
Your Heart-Centered Business is Needed
… And I’ve got plenty of insight to give (okay, sometimes it looks more like “tough love”) that will help you break out of old habits that aren’t creating success.
Get Clear On Your Why
You’ll need to be determined in order to put in the physical, mental, and emotional work necessary for real change in your business (and your life). This is why you’ve got to get really clear on your “why.”
You’ve already gotten clear on the “what” of your business – what services or products you offer your clients. If you haven’t done this yet, then read about “The Biggest Threat to Solo Entrepreneurs And The Four Part Answer” to clarify your message. You’re taking steps to learn “how” to build your ideal business by reading this. Just don’t forget about your “why.”
Ask yourself: Why are you running your own business in the first place? This is a combination of the connection you feel to your particular calling and your “end game.” What type of life are you wishing to create? Are you building a life of financial freedom for your family? Want to travel the world? What is your big why? Focusing on this will help you maintain your drive through the hard work ahead of you.
What It All Comes Down To
Remember when recycling was an act of rebellion? When eating organic and practicing yoga were fringe lifestyle choices? It’s wonderful to see more and more people embracing holistic living.
All of these people need you and your services. This world needs you! You are an important part of this shift. I’m here to help you powerfully attract the clients who are waiting for you.
Why are you committed to your heart centered business? Share in the comments below!