Simply knowing what you do and why you do it is not enough to bring your talent to those who need it. And it certainly is no way to build a sustainable healing business.
And it doesn’t matter if you are a dentist who refuses to use almagam fillings or if you are a Reiki healer. You’re fooling yourself if you don’t get to the nitty gritty:
Defining your business’ spirit.
This is no wishy-washy spiritual stuff. This is real-world business smarts.
Let me explain:
In order to build a business that serves, you must have a clear message and promise. I know you get this.
But what you’re missing is the point of view.
No one cares what you do.
What people care about is what you can do for them.
And this is where “defining your business spirit” happens. Understanding your business spirit allows everything you do and say convey the answers to the following three questions for your perfect audience:
- What is it?
- Who is it for?
- What’s in it for me (the customer)?
This is what you are doing: you are explaining exactly the transformation you offer in a way that is meaningful to the people you can help.
How do you do that?
By painting a picture of your Ideal Client.
Doing this will help every single message, marketing or advertising you send out resonate with your Ideal Client.
There are two primary reasons for this:
One, it helps YOU get clear on who you help.
And two, it allows your clear message to powerfully attract more Ideal Clients.
Here’s why it works:
The more clearly you have in your mind’s eye exactly who it is you are serving, the easier, more honest, authentic and clear your business and your message will be.
And you know what?
You will find that people, exactly those you were placed here to serve at exactly this time, genuinely appreciate that about you.
Almost every single client I work with starts with resistance to narrowing their Ideal Client. Even if every reason I give makes sense, they can’t figure out how to narrow down how this imaginary, Ideal Client might be.
Maybe you feel this way, too?
Then I have good news for you!
In my next post I’ll talk about cutting through the pain and getting to the core of the issue when it comes to defining the Spirit of your business.
Until then, let me know what you think. Finding the Spirit of your business: hokus pokus? Or real world action?