We’ve been exploring the thought patterns which are not serving the greatest good of our businesses – or our lives for that matter. At this point in history, many of us are being called to be of high service. As we continue down our paths and align our work with our Soul Purpose, we can meet mental roadblocks along the way.
Many of us begin our journey into business with a heartfelt vision. Rather than being a cog in the wheel of a corporation, or opening a business simply to fill a need in the marketplace, we want to help.
If You Build It They Will Come…Right?
In time, we pass the tests, gain the certifications, and hang the joyfully-earned ‘shingle’ in our community. And then comes, for many of us, the reality check — getting clients and customers. Screech! Whoa! Wait a minute! Nobody told me I had to actually sell myself and my services in order to make the business, um … work.
Many of us are familiar with the Law of Attraction. We believe that “If I build it, they will come because my intention will attract them.” Unfortunately, this isn’t exactly how the Law of Attraction works. We attract based on our energies. So if you want to run a business you have be in an energy-state that supports your business — by taking business-related actions. In other words, you must treat your business like a business, not like a hobby (see Hobbyist blog post for further details).
Overcoming Used Car Salesman Syndrome
There are two primary reasons why many of us avoid action connected with sales and marketing:
1. The vision. The healing, wholing, transformative service you want to offer is what inspired you and set you on your path to business – not being a salesperson.
- Our mindset around marketing and sales. Let’s face it, many elements of mainstream society have left a bad taste in the mouths of those seeking authentic purpose. When marketing becomes a highly refined strategy for stuffing more high fructose corn syrup, GMO junk, and toxic dyes into our children, who wouldn’t be suspicious of business marketing?
Don’t continue to allow your distaste of sales and marketing to keep you from getting your services and goods out to the people you’re meant to help any longer.
Action: The Other Part Of The Equation
Without taking action in the direction of building a business (read: marketing and selling), there will be no growth. The cold hard truth is this —If you are in business, you must take action on both sides of the Equation — your Mastery and your Business.
What does this mean? It means marketing. It means sales. It means charging a fee that supports you. And it means asking for the sale. Beyond that, it means all the things necessary for a business to be … a business.
What beliefs about marketing and sales have hindered or helped your business growth? Share in the com