If you’ve got all the know how, the skills, the certifications, and the years of experience built up but still can’t rub two dimes together from your business then you’re probably struggling with a toxic money blueprint.
This blueprint is made up of all of your ineffective business mindsets and unexamined money mantras (those things you keep thinking or telling to yourself over and over again which are stemming from your subconscious or deeply ingrained beliefs). Over the past few posts we’ve explored our ineffective mindsets, now we’ll dive into unexamined money mantras. The most dangerous of which is: “I can’t afford to invest any more money in my business.”
Sad & False
I wish I had a dime for every conversation I’ve had with a prospective client who genuinely needs my help as a consultant or copywriter, but cannot bring themselves to say “yes” because they “don’t have the money.”
It’s an unexamined mantra for most, and it isn’t even true. After all, I’m not talking with prospective clients who are living in homeless shelters or who are so financially strapped that daily survival is all they can manage. I’m talking about women and men who have businesses.
These are business owners who have all the skills they need to call themselves a pro and be successful, but then choose to come to a screeching halt when it’s time to invest in the business of their business. The results are typical. They do all sorts of things they don’t need to do and they don’t spend nearly the amount of time they need to doing the things that will actually make them money (read: sales, marketing and fulfillment)!
Put Your Money Where Your Mouth Is – Get The Word Out
Think about it. You’ve invested so much time, energy, money, and love into cultivating the modalities and skills you value. What good are you doing — yourself or the world — by keeping these wonderful tools in your proverbial tool belt? And the tool belt is exactly where your skills will stay if you don’t invest in developing two additional critical skills. These are the skills that generate revenue: Marketing and Sales.
How much sense does it make to have invested in skill mastery and not be able to support yourself with it? People aren’t going to flock to your door for service if you haven’t learned how to market and sell to them.
So if you find yourself writing off opportunities for support with the unexamined mantra, “I don’t have the money,” I invite you to pause, examine if it’s true, and consider where you might drum up the money for what you see your business needs.
How it happens is not as important as the power you will bring to your business when you examine a default setting (an “unexamined mantra”) that you can’t afford to invest in your business.
Have you forgone business improvements because you “couldn’t afford to invest in your business?”