I recently stumbled upon a great article by Jeannette Dozier over on LifeHack.org. Perhaps Jeannette’s words resonated because she exercises her knowledge to advocate for talented people to share their creations with the world? She’s an advocate for the success of artists in the world of entrepreneurial efforts, just as I’m an advocate for the entrepreneurial efforts of holistic business owners.
Starting with her 7 points I decided to give her list my own flavor as I feel it fits well with my tribe.
1. You must be a salesman
“I’d say it’s been my biggest problem all my life… it’s money. It takes a lot of money to make these dreams come true.” – Walt Disney
In the world of energy healers, reiki masters and yoginis, yes, even organic farmers, midwivery and massage therapy, your dream of a business that thrives and equipes your clients to increase their positive impact requires money.
Now, you may not have a film to sell or a theme park to build, but you do have a practice to grow and a business to sustain.
Whether you accept it or not, you are in the business of selling. To grow your business, to gift others with your talent and to allow your reach to extend through your clients to allow them the ability to expand on positive growth, you have to get comfortable with the fact that you indeed need to sell.
Sell yourself as the solution.
2. Leadership is inspiration, innovation and focus
“You can design, create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” – Walt Disney
This goes in two directions for the holistic business owner.
On one hand, you need a team backing you up: an accountant for the number side of things, office help to man the phones and organize appointments, someone with heart and dedication to keeping things orderly and clean.
On the other hand, you need a growing and appreciative client base. People whose lives are better for coming in your door. People who leave your presence equipped for their next level. People who become inspired through your touch or contact to impact the lives of others for good.
It takes people to make your dream a reality.
3. Always be constantly improving
“Whenever I go on a ride, I’m always thinking of what’s wrong with the thing and how it can be improved.” – Walt Disney
When you are learning and expanding your own experience, when you are learning new modalities, are you also conscious of how this can be translated to the greater benefit of your clients?
Are you mindful of how new modalities can position you as the advocate for the well-being and effectiveness of your premium customers?
Constantly improving includes your own education, mentorships, modalities but also encompasses and understanding of “what this means for your tribe”.
4. Develop a high tolerance for risk
“We must keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” – Walt Disney
Here Walt goes as a role model. He often, under careful consideration, took risks that would make the bravest of us go pale for fear of a colossal flop.
And: he was not always successful. But here’s the secret: through practicing risk taking and discernment, he was able to turn failures and experiences into greater understandings, more sharply calculated risks and ultimately more wins than risks.
Practicing even small leaps of faith in your business regularly and cultivate a high tolerance for risk can be very rewarding to those who determine to grow and learn regardless of the immediate outcome and pay off handsomely over time.
5. Change your attitude towards failure
“All the adversity I’ve had in my life, all my troubles and obstacles, have strengthened me… You may not realize it when it happens, but a kick in the teeth may be the best thing for you.” – Walt Disney
Here’s the thing: Walt says this from the point of plenty of failure. Like “I lost it all and had to start again from zero” failure.
As much as I wish this to be spared from you, and it might, you have to cultivate the kind of stamina that can weather the storm and deal with failure when she comes knocking.
Only those holistic business owners who embrace failure as a stepping stone to the top are the ones who survive the set-backs and failures that are inevitable.
6. Believe in yourself, even when everyone says you’re crazy
“When you believe in a thing, believe in it all the way. Implicitly and unquestionable” – Walt Disney
Has anyone told you “That can’t be done!” or “You can’t pull that off!”? What did you do when you were told that?
Guess what Walt did…
Right! He cultivated a “deaf ear” when someone said something could not be done. Imagine what we would have missed if he actually believed it when told “No one will sit through an animated feature film!”
And imagine what we will miss if you don’t learn how to ignore the nay-sayers in your life and business?
7. Resiliency is an entrepreneur’s best friend
“The difference in winning and losing is most often not quitting.” – Walt Disney
A biography riddled with failure, nay-sayers and trials – a biography full with inspiration, innovation and success unmet by his peers, Walt Disney gives holistic business owners a taste of what it means to survive, no thrive, in a business environment that is brutal, often unrelenting and down-right scary.
And with Walt’s perseverance the world has been enriched by his creativity and dreams. Not only that, lives have been inspired, hearts entertained and today we can say: virtually every American today has been touched by the work of Walt Disney.
So too, the world awaits your creativity and dreams. Too many are in need of your healing touch, your forming power today.
May you be strengthened.