If your healing business is struggling it’s because your next ‘modality‘ needs to be your BUSINESS
I’ll bet you know plenty of gifted healers, teachers, artists or coaches. Me too! Take a moment to think of some of them, asking yourself: how many modalities has she or he mastered, studied or invested in?
… In about 10 seconds I came up with 4 friends and about 13 modalities between them.
Now don’t get me wrong, I’m all for multiple ways to help and heal people, but there’s one big problem with having a half dozen modalities to use with your clients …
If you don’t have enough clients, another modality is a waste of time & money.
Whether you are in the business of healing arts, health coaching, education, auto repair, furniture building or fine art, there are two areas where you must – and I mean must – give ongoing energy, love, attention, time and money:
Your Mastery – and – Your Business
Like a scale, when you add too much energy, focus and money to one side (multiple modalities), without balancing the business end of things, you’re business is lopsided. And when your business is lopsided, you’re on a crash course to stress, burnout & business failure.
No matter how enthusiastic you are about having loads of ways to help people, you help very few when the business of your business is unhealthy.
A Cautionary Tale
I have a friend who is a brilliant healer. She’s certified in several physical modalities, a couple of energy healing systems and is even an aromatherapist. Her hands have that healing touch, without doubt, and her desire to nurture others is above question.
Sadly, she has one big problem: she’s chronically broke. Recently, she had the chance to attend an event that could help her heal her financial situation by giving her needed business tools. The investment: $197, which she had to borrow, because she’d spent the majority of her previous month’s income for travel and certification in yet another modality.
As the event drew near, she was hoping for just one client, for the gas and food money to drive there, and to eat during the event (her accommodations were already gifted to her).
No client showed up. But instead of packing her car with a cooler full of food and borrowing $20 or $30 for gas, she dropped out. Now she’s in debt $197 because she wanted to save $20. And she didn’t even get the skills, ideas, connections or potential clients she could have, had she been there!
Does this make any sense to you?
Worse: does this sound like you? Please, if it does, stay tuned for next week’s post!